Faq & Support
Did we miss a question that is keeping you up at night?
Contact our team for a free 15-min “Audit” where we look at your current digital footprint and tell you exactly which channel is your “Low-Hanging Fruit.”
What services do you offer?
We provide full-service digital advertising across four areas:
SEM / PPC — Google Ads, Bing Ads, and Microsoft Advertising campaign management.
Social Advertising — Facebook, Instagram, TikTok, LinkedIn, X (Twitter), Pinterest, and Snapchat ads.
Native Advertising — Taboola, Outbrain, Google Discovery, and content recommendation platforms.
Content Marketing — Content strategy, copywriting, creative design, video production, and blog management.
We can handle a single channel or build an integrated multi-channel strategy based on your goals and budget.
Which channel is right for us?
We use a Test-Learn-Scale approach:
First, we diagnose your business. Are you B2B or B2C? High-ticket or low-ticket? Where do your customers spend time online? How competitive is each channel?
Then we recommend channels based on your business type:
E-commerce and retail brands typically perform well with Social Ads plus Google Shopping, supported by Native Ads and branded SEM.
SaaS and tech companies usually benefit most from LinkedIn and Google Search, with Content Marketing and Native as secondary channels.
Local service businesses should focus on Google Local advertising with geo-targeted social campaigns.
DTC and consumer brands often see strong results from Social Ads and Native Advertising, plus content marketing and influencer partnerships.
B2B enterprises generally prioritize LinkedIn and Google Search, supplemented by content marketing and industry publications.
Next, we run small pilot tests (700−1,500 per channel) across 2-3 channels simultaneously and let real data guide the final decision.
Finally, we shift budget toward top performers to build a focused, high-ROI channel portfolio.
What is your process?
Our workflow has six phases:
Discovery (Weeks 1-2): We learn about your business, audience, competitors, and past performance.
Strategy (Week 1): We define the channel mix, budget allocation, KPIs, and creative direction.
Setup (Weeks 1-2): We build account structures, research keywords/audiences, create ad creatives, and review your landing pages.
Launch: We start with a soft launch at limited budget to collect initial data and validate our approach.
Optimization (Ongoing): Daily monitoring, weekly adjustments, continuous A/B testing, and performance tuning.
Reporting (Monthly): Performance dashboards, detailed monthly reports, and quarterly strategy reviews.
What is a realistic budget to start with?
For SEM and Social, we recommend a minimum of $3,000 to $5,000 per month in ad spend (excluding our management fee) to generate statistically significant data. For Native, we can start as low as $2,000/month because CPMs are generally lower. If you are in a highly competitive vertical (like legal or SaaS), we might suggest a higher starting budget to compete in the auction.
When will we see results?
Timelines vary by channel:
SEM / Search Ads: First data in 3-7 days. Full optimization takes 4-8 weeks. Fastest results.
Social Advertising: First data in 7-14 days. Optimization period is 6-12 weeks.
Native Advertising: First data in 2-4 weeks. Optimization period is 8-12 weeks.
Content Marketing: First meaningful results in 1-3 months. Full impact takes 3-6 months but lasts longer.
What to expect:
Months 1-2 are for learning and testing. ROI may be below target during this phase. By month 3, data-driven optimization should show steady improvement. Most mature accounts achieve 3:1 to 8:1 ROAS (Return on Ad Spend).
We avoid making guarantees upfront because conversion costs vary significantly by industry, product, and many other factors. Realistic projections come after we have sufficient test data.
How is our data and account security protected?
You always retain full ownership of your accounts through Business Manager platforms. We manage them, but you own them.
Client data is strictly isolated and never shared or commingled with other clients. Team members access accounts only through company devices with two-factor authentication required. We maintain regular configuration backups for fast recovery if needed. All engagements are covered by NDAs protecting your proprietary business data.
Documented standard operating procedures ensure seamless service continuity during any personnel changes. You can view complete operation logs within your accounts at any time, request full data exports, and receive complete handoff materials when our engagement ends.
What if performance falls short?
We believe in full transparency. You will know immediately if anything is underperforming — we never hide bad news.
If performance misses targets, here is our remediation process:
Within one week, we conduct a full account audit to identify root causes. Within two weeks, we implement targeted optimization measures. Over the following four weeks, we closely monitor post-adjustment performance.
If KPIs fall below 70% of target for two consecutive months, we will discuss options including reduced management fees proportional to underperformance, extended service periods with complimentary optimization, or in rare cases, exit procedures per our agreement.
Our philosophy is simple: your success is our success. We build long-term partnerships, not quick campaigns.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
